Enquirer Consulting Group
GATLAN Buyer Map
Fabian Calvo | GATLAN | October 2026
As of 19 Oct 2026
GATLAN sells physician-guided hormone, peptide, weight loss and longevity care straight to men and women, online, with no insurance required. Its buyers are individual patients, not businesses.
So this map covers the partner and referral groups around those patients, the ones GATLAN's own site speaks to, sized by type and with the person who usually says yes at each.
Where GATLAN's patients gather
Each group is a route to many patients at once, not a buyer in its own right. A group with no clean public count says so.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Gyms, fitness clubs and training studios | about 33,000 | about 28,000 | about 4,300 | about 680 | about 260 |
| Corporate and regional head offices, where executive teams sit | about 19,000 | about 1,300 | about 4,100 | about 6,800 | about 7,000 |
| Wellness podcasts and health and lifestyle media | no clean public count |
US firm counts by industry code, banded deliberately.
What GATLAN sells and how a patient starts
A patient books a free consultation, completes a medical intake from home, and a licensed medical professional reviews it and decides whether labs are needed. If treatment fits, the provider builds a plan and the treatment ships to the door, with ongoing check-ins after.
The site lists separate men's and women's paths, covering testosterone and hormone therapy, peptides, medical weight loss, hair restoration, sexual wellness and longevity support. It speaks to high performers and to performance in the boardroom, the gym and at home.
Who usually signs off at each group
Typical roles, not named people. The decision sits with one or two people at each.
| Group | Who usually says yes | What they weigh |
|---|---|---|
| Independent gyms and training studios | Owner or head coach | Member results, a clinical name they trust, and a simple way to send members over |
| Multi-site fitness clubs | Partnerships director, marketing director or regional general manager | Fit with the brand, a clean referral offer, and medical oversight they can point to |
| Corporate and regional head offices | Chief people officer, head of total rewards or benefits director; for a leaders-only perk, the chief executive or chief of staff | Leader time away from work, discretion, and a program that needs no insurance claim |
| Wellness podcasts and media | Host, producer or partnerships lead | Audience fit, a guest with something real to say, and an offer listeners can act on |
Ten people to start with
The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 19, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Brian Hughes | Blogger/Owner | The Rideshare Geek | Houston, TX | +1 281 739 8234 | |
| Curt Baney | Owner | Second Step Fitness | Holly Springs, NC | curt@secondstepfitness.com | +1 312 498 6905 |
| Gene McGuire | Owner | Wellness Coaches | Lawrence, NJ | gmcguire@ramphealth.com | +1 484 571 7187 |
| Ira Bowman | Owner | Bowman Digital Media | Los Angeles | ira@bowmandigitalmedia.com | +1 510 507 2145 |
| Bill Dolan | President | Spirit Media | Portland, OR | bill@spiritmedia.com | +1 503 887 1743 |
| Bruce Blausen | Owner | Blausen Medical Communications, Inc. | Houston, TX | bblausen@blausen.com | +1 713 459 3229 |
| Kelly Springer | Owner | Kelly's Choice LLC | Skaneateles, NY | kspringer@kellyschoice.org | +1 315 730 4459 |
| Darren Bell Jr. | Owner and Certified Personal Trainer | Coach DJ Fitness | Washington DC | +1 443 758 8190 | |
| Devin Miller | Founder & Owner | Inventive Unicorn | Free Resources For Startups & Small Businesses | Salt Lake City | +1 714 504 6938 | |
| Kyle Hoellrich | Business Owner | Humble Warrior Power Yoga Studio | Boston, MA | +1 973 356 5122 |
Where to start
Executive teams through the head office
More shows, each with its own page
Built from public federal registries and the company's own website, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Dan Reeves, dan@enquirerconsulting.com.