Enquirer Consulting Group

GATLAN Buyer Map

Fabian Calvo | GATLAN | October 2026

As of 19 Oct 2026

GATLAN sells physician-guided hormone, peptide, weight loss and longevity care straight to men and women, online, with no insurance required. Its buyers are individual patients, not businesses.

So this map covers the partner and referral groups around those patients, the ones GATLAN's own site speaks to, sized by type and with the person who usually says yes at each.

Where GATLAN's patients gather

Each group is a route to many patients at once, not a buyer in its own right. A group with no clean public count says so.

GroupOrganizations in the USUnder 20 staff20 to 99100 to 499500 or more
Gyms, fitness clubs and training studiosabout 33,000about 28,000about 4,300about 680about 260
Corporate and regional head offices, where executive teams sitabout 19,000about 1,300about 4,100about 6,800about 7,000
Wellness podcasts and health and lifestyle mediano clean public count

US firm counts by industry code, banded deliberately.

What GATLAN sells and how a patient starts

A patient books a free consultation, completes a medical intake from home, and a licensed medical professional reviews it and decides whether labs are needed. If treatment fits, the provider builds a plan and the treatment ships to the door, with ongoing check-ins after.

The site lists separate men's and women's paths, covering testosterone and hormone therapy, peptides, medical weight loss, hair restoration, sexual wellness and longevity support. It speaks to high performers and to performance in the boardroom, the gym and at home.

Who usually signs off at each group

Typical roles, not named people. The decision sits with one or two people at each.

GroupWho usually says yesWhat they weigh
Independent gyms and training studiosOwner or head coachMember results, a clinical name they trust, and a simple way to send members over
Multi-site fitness clubsPartnerships director, marketing director or regional general managerFit with the brand, a clean referral offer, and medical oversight they can point to
Corporate and regional head officesChief people officer, head of total rewards or benefits director; for a leaders-only perk, the chief executive or chief of staffLeader time away from work, discretion, and a program that needs no insurance claim
Wellness podcasts and mediaHost, producer or partnerships leadAudience fit, a guest with something real to say, and an offer listeners can act on

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 19, 2026.

NameRoleCompanyWhereEmailPhone
Brian HughesBlogger/OwnerThe Rideshare GeekHouston, TX+1 281 739 8234
Curt BaneyOwnerSecond Step FitnessHolly Springs, NCcurt@secondstepfitness.com+1 312 498 6905
Gene McGuireOwnerWellness CoachesLawrence, NJgmcguire@ramphealth.com+1 484 571 7187
Ira BowmanOwnerBowman Digital MediaLos Angelesira@bowmandigitalmedia.com+1 510 507 2145
Bill DolanPresidentSpirit MediaPortland, ORbill@spiritmedia.com+1 503 887 1743
Bruce BlausenOwnerBlausen Medical Communications, Inc.Houston, TXbblausen@blausen.com+1 713 459 3229
Kelly SpringerOwnerKelly's Choice LLCSkaneateles, NYkspringer@kellyschoice.org+1 315 730 4459
Darren Bell Jr.Owner and Certified Personal TrainerCoach DJ FitnessWashington DC+1 443 758 8190
Devin MillerFounder & OwnerInventive Unicorn | Free Resources For Startups & Small BusinessesSalt Lake City+1 714 504 6938
Kyle HoellrichBusiness OwnerHumble Warrior Power Yoga StudioBoston, MA+1 973 356 5122

Where to start

Gyms on the referral route already built

The site already runs an affiliate landing page with a free assessment and a refer a friend credit. A gym or studio owner who points members to that same assessment fits the route as it stands, and the site already talks about performance at the gym in its own words.

Executive teams through the head office

The site names peak performance in the boardroom and needs no insurance. One yes from a head office people lead can open a leaders-only perk for a whole executive team, each person still starting with their own consultation and labs.

More shows, each with its own page

The site lists the shows and outlets that have featured GATLAN. Each new show can get its own landing page in the style of the affiliate page, so the consultations a show books can be seen show by show.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Dan Reeves, dan@enquirerconsulting.com.